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Re: "Ethnic beans"

(HGIGANTE@aol.com)
1/10/96 4:29:00 PM

In a message dated 96-01-10 15:17:52 EST, awool@unix.asb.com (Abbott (Abby)
Wool) writes:

>But what does "ethnic bean" mean to the unfamiliar shopper. Why is it a
feature, >marketing wise, if it can't be described as the consumer knows it.
Wouldn't >"canned black beans" or "canned red beans" be more appealing than
ethnic 
>beans?

Could it be a simple attempt to take advantage of a market desire for
"non-American food"? At least locally here in NYC, Goya has done a fairly
good job of establishing itself with the hispanic market . . . and I'd guess
with others who like/want to make that kind of food at home.

Do you know how close the packaging comes to Goya?

Hugh Gigante
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