Microsoft OLE DB Provider for ODBC Drivers
error '80040e4d'[Microsoft][ODBC SQL Server Driver][SQL Server]Login failed for user 'etelmar'.
/ASPSamp/telmar/telmarad.asp, line 12
In a message dated 96-01-10 15:17:52 EST, awool@unix.asb.com (Abbott (Abby) Wool) writes: >But what does "ethnic bean" mean to the unfamiliar shopper. Why is it a feature, >marketing wise, if it can't be described as the consumer knows it. Wouldn't >"canned black beans" or "canned red beans" be more appealing than ethnic >beans? Could it be a simple attempt to take advantage of a market desire for "non-American food"? At least locally here in NYC, Goya has done a fairly good job of establishing itself with the hispanic market . . . and I'd guess with others who like/want to make that kind of food at home. Do you know how close the packaging comes to Goya? Hugh Gigante _____________________________ Charter Member: MktgMavens (tm) HAGA Associates. Communications And Staff Development That Works 516-293-6893 (Voice & Fax) * hgigante@aol.com * hugh@lightstone.com