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Marketing Eco Products

MR. A.Barua (barua@giasbm01.vsnl.net.in)
1/16/96 12:39:00 AM

I'm closely involved with the Eco movement in India and am part of the  
Certification Committee of the "All India Federation of Organic Farming".
My professional background however, is an MBA in Marketing and I head an 
advertising agency in Bombay now for over 12 years. 

Effective marketing of Eco products is the surest way to support this 
movement and provide the incentives, conviction and returns to Eco 
producers. We have unfortunately been making little or no headway. 
The Indian market holds no immediate promise due to very low Eco 
awareness and the resistance of "big business" to change. As most 
Eco producers are small, resources are limited for international 
marketing. A bit of a Catch-22 situation.

Would greatly appreciate some advice or leads on promoting Natural
Eco-Friendly:-  Food products
                Natural Dyes for Textiles/Leather/Cosmetics
                Natural Extracts for Pharma/Cosmetic industries




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