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MDI
offers services in the following areas:·
- media
/ marketing positioning
- media
/ market research and information audits
- special
market studies
- media
strategy and planning
- evaluations
of media buys
- client/agency
relationship counseling
- agency
proficiency reviews
- resource
and workflow analysis
- agency
search reviews
- agency
compensation
- new
media introductions
- business
development presentations
- media
workshops for management
- media
workshops for novices
- other
projects upon request
Mr.
Fajen, will work independently or partner, in a collaborative effort,
with your own employees or another consultant. Each problem is treated
individually. There is no one size fits all protocol.
Here
is a sampling of problems we recently solved:·
- Advertiser:
What can we and our agency do to mend our long, but strained relationship?
- Agency:
How should we restructure Media across the country to be competitive?
- Media:
How can you work with our sales staff, so we better understand
our clients?
- Research
company: How can we market our old product to get more mileage?
- Association:
Can you help our members build better new business presentations
to attract customers?
- Product
introduction: How should we market to gain acceptance and funding?
- Media
service: How can we upgrade our strategic planning capability?
- Marketing
Services: Can you help us integrate media plans with other marketing
efforts?
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