MDI offers services in the following areas:·

  • media / marketing positioning
  • media / market research and information audits
  • special market studies
  • media strategy and planning
  • evaluations of media buys
  • client/agency relationship counseling
  • agency proficiency reviews
  • resource and workflow analysis
  • agency search reviews
  • agency compensation
  • new media introductions
  • business development presentations
  • media workshops for management
  • media workshops for novices
  • other projects upon request

Mr. Fajen, will work independently or partner, in a collaborative effort, with your own employees or another consultant. Each problem is treated individually. There is no one size fits all protocol.

Here is a sampling of problems we recently solved:·

  • Advertiser: What can we and our agency do to mend our long, but strained relationship?
  • Agency: How should we restructure Media across the country to be competitive?
  • Media: How can you work with our sales staff, so we better understand our clients?
  • Research company: How can we market our old product to get more mileage?
  • Association: Can you help our members build better new business presentations to attract customers?
  • Product introduction: How should we market to gain acceptance and funding?
  • Media service: How can we upgrade our strategic planning capability?
  • Marketing Services: Can you help us integrate media plans with other marketing efforts?

   

 

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