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Profile
The
many faces of experience
Steve
is the only industry Media Director to have also managed agencies
and companies as President, accounts as an Account Director, the
research function as a Media Research Director, a sales group as
a Sales Director and his own entrepreneurial media consulting firm.
Drawing upon this rich diversity of experience, he developed a uniquely
creative approach to solving media related problems.
- Experienced
and innovative, creative Media Director
- Works
exceptionally well with writers, art directors, as well as marketers
- Strong
marketing and media background
- Team
builder and leader, with a consultive style
- Broad
understanding of marketing and management
- Exceptional
presentation and advocacy skills
- Mentor
to other industry leaders
Biographical
Snapshot
Seeing
things differently
Prior
to starting MDI, Steve held a variety of positions in advertising
and media management:
- Media
Director at Saatchi, Needham and McCaffrey
- Partner,
General Manager or President at Korey Kay, Simmons and Deutsch
- Director
of Research at J. Walter Thompson
Steve
has served over 100 clients in every imaginable business category.
His consulting clients alone spend over $10 billion in advertising.
He
has worked the advertising media business from several vantage points.
Some of these were in a highly creative atmosphere, others in a
very marketing oriented environment. This broad base of exposure
enables him to see things differently than most media people.
Career
Clients
(partial list)
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ABC
AIG
*American Honda *Arrow Cluett NA Amtrak
Anchor Bank
ATT
Becks Beer
British Airways
Borg Warner Campbell Soup *Carat
Carnation
Carteret
CBS
Celebrity Cruises Charles of the Ritz Chemical Bank *Chevrolet
Colgate
Comedy Central *Crains
*Dweck
EAB
Exxon
Faygo
Ford
French Tourism Frigidaire
General Mills
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*General Motors
Gillette
Hartford Ins
Hiram Walker *Holiday Inn
IBM
ITT
Int'l Playtex
Jeep
Johnson & Johnson
*Katz Media Kodak
*Korey Kay Lancome
Lehn & Fenk Lever Bros
MTA
Marriott
Members Only Mellon Bank Meullers
Miles Labs Monsanto
NBC
Nat. Enquierer
New York Life Newsweek Norelco
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P
& G
*Pac Bell
Paine Webber
J C Penney
Polaner
Pfizer
*Publices
RCA
Renault
Rockefeller
Rolls Royce
*SFM Media
Savin
Scott Paper Seagram Seventeen
*Sony Pictures *Sprint
Singer
Textron
Tri Honda
Toni
*U S Air Force
U S Steel
U S News
Union Carbide *Virgin Atlantic *Warner Media *Western Media
Xerox
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*
indicates MDI clients |
