"Presentations on Media"

Over time, Media Directors Inc. has designed and produced a series of presentations and workshops on important media issues. A list is displayed below. If you wish to view any of these, for a reasonable fee plus expenses MDI will visit your company for a half or full day. These are only given in person. Please contact Steve Fajen at 718 857-7965 or reach him through the contact page of this website.

The Schizophrenic Strategist
An exploration of how strategists can build media plans that address both immediate sales and brand equity simultaneously.

Risky Business
Discloses the fragility of ratings, cpms and reach figures, derived from samples. Explains practical solutions for the problem.

Media without Numbers
Describes how to build media strategies without the use of ratings. Relies heavily of creative approaches to media planning.

Inter-media Comparisons
A comparison of all major media forms on just about every criteria imaginable.

Media for Marketers
Introduces media planning and buying to the sophisticated non-media professional

The Complete Consultant
Explains how a media consultant can help a marketer and places a value on different project areas

Selecting a New Agency
The step by step process from surveying the field, to selecting a winner. Tips for contract negotiations, transition tactics and methods to monitor the new agency the first year and beyond.

Best Practices Workshops
A series of three workshops for management...
Same three topics available in modified form for beginners...
1- Targeting key consumers
2-Best-in-class media planning
3-Managing the media function